ElevenLabs vs Murf: AI voice pricing and commercial rights for games
Side-by-side from each vendor's own pricing and terms pages, checked 2026-10-15. Prices shown exactly as displayed (promos and billing period noted).
The licence question first
- ElevenLabs: free tier: no commercial use. Paid: commercial use allowed (Commercial licence from Starter; music commercial use). Details
- Murf AI: free tier: no commercial use. Paid: commercial use allowed (Terms 5.1: you can use Murf created voices for commercial purposes (not resale; no training AI models on them); pricing lists Commercial Rights on Creator and a Business License on Business). Details
| ElevenLabs | Murf AI | |
|---|---|---|
| Free tier | Free: 10k credits/month; TTS, SFX, music, voice design | Free: 10 minutes of voice generation, no downloads, no commercial rights (Studio); API free trial with $10 of API credit |
| Paid price (as shown) | Starter $6/mo; Creator $22/mo; Pro $99/mo; Scale $299/mo; Business $990/mo | Studio: Creator $19/mo ($228 billed annually); Business $66/mo ($792 billed annually); API pay as you go from $0.01 per 1,000 characters |
| Credits / cost per asset | TTS extra minute ~$0.36 (Starter) to ~$0.17 (Pro+) | API: Falcon TTS $0.01/1,000 characters; Gen2 TTS $0.03/1,000 characters; voice changer $0.10/minute |
| Licence: free tier | No commercial licence on free (commercial licence listed as a Starter addition) | Pricing page: free plan has 'No Commercial Rights' and no downloads; Terms 10.7: trials are for self-evaluation only |
| Licence: paid | Commercial licence from Starter; music commercial use | Terms 5.1: you can use Murf created voices for commercial purposes (not resale; no training AI models on them); pricing lists Commercial Rights on Creator and a Business License on Business |
| Export / engines | MP3 128/192 kbps; WAV/PCM 44.1 kHz via API on Pro+ | Audio downloads on paid plans |
| API / MCP | Full API (ElevenAPI) | Pay-as-you-go TTS API (Falcon, Gen2), voice changer, translation |
| Affiliate | 22% of payments for first 12 months (11% Business plan); via PartnerStack | not stated |
Sources
- https://elevenlabs.io/pricing
- https://elevenlabs.io/terms-of-use
- https://elevenlabs.io/affiliate
- https://murf.ai/pricing
- https://murf.ai/legal/terms-of-service
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