Guides › Can I ship it?
Does the App Store require AI disclosure?
Short answer: Not for AI-generated assets: we found no Apple rule requiring you to label AI art, audio or text. What Apple does require (guideline 5.1.2(i)) is that you clearly disclose when personal data will be shared with third parties, including third-party AI, and get explicit permission first. That matters for games with cloud AI NPCs or chat. User-generated content rules (1.2) apply if players generate and share content.
Checked 2026-10-16 against the official pages quoted below. Quotes are verbatim; anything we couldn't confirm is labelled. Not legal advice.
What the official terms say
"You must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so."
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What it means for your game
- Pre-made AI assets: no Apple AI label found; your tool licence still applies.
- Cloud AI features: ask for explicit permission before sending player data, such as voice, chat or photos, to a third-party AI provider.
- Players creating content: follow the user-generated-content guideline (filtering, reporting, blocking).
- Other stores: Steam requires AI disclosure; Google Play regulates runtime AI.
Store rules
| Store | AI disclosure | Summary |
|---|---|---|
| Apple App Store | Rules for live / runtime AI only | No AI-asset disclosure. Guideline 5.1.2(i) requires you to disclose where personal data is shared 'with third-party AI' and get explicit permission first. Apps where users generate or share content… |
| Google Play | Rules for live / runtime AI only | The AI-Generated Content policy covers apps that generate content with AI: you are responsible for what it outputs (no prohibited content) and must let users report or flag offensive content. Apps… |
| Steam (Valve) | Required (pre-generated and live AI) | Disclose AI content that ships and is consumed by players (pre-generated), and describe guardrails for live-generated AI. Efficiency tools used during development are not the focus. |
FAQ
Does Apple require apps to disclose AI-generated content?
We found no requirement to label AI-generated assets in the App Review Guidelines. Guideline 5.1.2(i) requires disclosure and explicit permission before sharing personal data with third-party AI.
My game sends chat to an AI API. What does Apple need?
A clear disclosure of where personal data will be shared, including with third-party AI, and the player's explicit permission before you do it.
Sources
Related: Do I need to disclose AI on Google Play? · Can you sell games made with AI? · Can I ship it? checker · AI rules by store · Commercial use by tool
Cite this page
Asset Forge Index, "Does the App Store require AI disclosure?", https://assetforgeindex.com/guides/app-store-ai-disclosure, checked 2026-10-15. Data is free to reuse with a link. Machine-readable versions are listed in llms.txt.