Apple App Store AI content policy for game developers (2026)
Short answer: Rules for live / runtime AI only. No AI-asset disclosure. Guideline 5.1.2(i) requires you to disclose where personal data is shared 'with third-party AI' and get explicit permission first. Apps where users generate or share content fall under the user-generated-content rules (1.2).
Checked 2026-10-15 against the official page · verification: primary. Guidelines page 'Last Updated: June 8, 2026'. Not legal advice.
| Platform type | Mobile store |
|---|---|
| Disclosure | Rules for live / runtime AI only |
| Pre-generated AI content (made during development) | No AI-specific rule. |
| Live-generated AI (at runtime) | Disclose and get explicit permission before sending personal data (e.g. player prompts) to a third-party AI; UGC moderation rules apply. |
| Asset sellers | n/a |
| Store label | None |
What the policy says
"You must clearly disclose where personal data will be shared with third parties, including with third-party AI, and obtain explicit permission before doing so."
Before you submit
- List every AI-generated asset that ships (art, audio, text, code) and the tool and plan you used.
- Check each tool's licence for the plan you generated on. Free tiers that do not allow commercial use, per our data: Leonardo.Ai, Recraft, Tripo, Sloyd, Cascadeur, DeepMotion Animate 3D (AI mocap), ElevenLabs, Suno, Udio, Fish Audio, Murf AI, Rosebud AI, AIVA, GenPBR.
- If the game generates content at runtime, write down your guardrails and how players report bad output.
- Check copyright where you sell: see AI copyright by country.
FAQ
Do I have to disclose AI-generated content on Apple App Store?
Rules for live / runtime AI only. No AI-asset disclosure. Guideline 5.1.2(i) requires you to disclose where personal data is shared 'with third-party AI' and get explicit permission first. Apps where users generate or share content fall under the user-generated-content rules (1.2).
What about runtime (live-generated) AI on Apple App Store?
Disclose and get explicit permission before sending personal data (e.g. player prompts) to a third-party AI; UGC moderation rules apply.
Where is the official Apple App Store AI policy?
https://developer.apple.com/app-store/review/guidelines/
Sources
Other platforms: Steam (Valve) · itch.io · Fab (Epic asset marketplace) · Epic Games Store · Microsoft Store & Xbox · Google Play · Godot Asset Store · PlayStation & Nintendo · Can I ship it? checker
Cite this page
Asset Forge Index, "Apple App Store AI content policy", https://assetforgeindex.com/policies/apple-app-store, checked 2026-10-15. Data is free to reuse with a link. Machine-readable versions are listed in llms.txt.
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