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Steam (Valve) AI content policy for game developers (2026)

Short answer: Required (pre-generated and live AI). Disclose AI content that ships and is consumed by players (pre-generated), and describe guardrails for live-generated AI. Efficiency tools used during development are not the focus.

Checked 2026-10-15 against the official page · verification: primary. Not legal advice.

What the policy says

"Efficiency gains through the use of these tools is not the focus of this section. Instead, it is concerned with the use of AI in creating content that ships with your game, and is consumed by players."

"in the Content Survey, you'll need to tell us what kind of guardrails you're putting on your AI to ensure it's not generating illegal content."

"We will also include much of your disclosure on the Steam store page for your game, so customers can also understand how the game uses AI."

"Using the in-game overlay, players can easily submit a report when they encounter content that they believe should have been caught by appropriate guardrails on AI generation."

Before you submit

1. List every AI-generated asset that ships (art, audio, text, code) and the tool and plan you used.
2. Check each tool's licence for the plan you generated on. Free tiers that do not allow commercial use, per our data: Leonardo.Ai, Recraft, Tripo, Sloyd, Cascadeur, DeepMotion Animate 3D (AI mocap), ElevenLabs, Suno, Udio, Fish Audio, Murf AI, Rosebud AI, AIVA, GenPBR.
3. If the game generates content at runtime, write down your guardrails and how players report bad output.
4. Check copyright where you sell: see AI copyright by country.

FAQ

Sources

• https://partner.steamgames.com/doc/gettingstarted/contentsurvey
• https://store.steampowered.com/news/group/4145017/view/3862463747997849618

Other platforms: itch.io · Fab (Epic asset marketplace) · Epic Games Store · Microsoft Store & Xbox · Google Play · Apple App Store · Godot Asset Store · PlayStation & Nintendo · Can I ship it? checker